well, this one one of my long time bakery i really loved.
from the green bean paste pastry, to the flough dough pastry, to its yearly mooncakes ( especially snow skin my mother will buy every year)
But sadly, its premises at Zion road has been closed down for good.
According to the owner( which my mum has spoke to) he said he will not be making these pastries anymore, and neither they will be moving.
so sad.
This was its former address:
89 Zion Road
#01-135 Singapore 160089
Pardon me for the randomness! so sad they are not baking anymore. what a loss~
Here is a snippet from this blog about its history as well:
SHOP TALES : LIFESTORIES IN A MOONCAKE
By TY Kwan
02.09.2003
Sin Tong Nam is a family-run confectionery that banks on the annual Mooncake Festival to boost their sales. You'll be surprised how a small shop in a nondescript neighbourhood can command such a respected intake from the sale of its mooncakes and even gained a very loyal customer base over the years. In fact, Sin Tong Nam even boasts many Mediacorp artistes as regulars during the Mooncake Festival.
Decades of Tradition
An age-old recipe in traditional pastries binds the chord of the business and the owner's entire family. Sin Tong Nam Confectionary is a local confectionery that specializes in traditional Cantonese-styled Chinese pastries, western cakes and buns. But it dedicates the entire period of the Mid-Autumn Festival every year to the sale and production of mooncakes.
Started more than 30 years ago by its owner, Mr Tam Weng Tuck, late 60s, Sin Tong Nam owes its existence to the humble side lanes in the old Chinatown area. At that time, there was hardly any shop front to speak off and Mr Tam had to share a small stall with another 'partner', producing traditional pastries to be distributed to other stores.
It was only following the government's move to relocate all these small roadside stalls did Mr Tam acquire a 2-storey shophouse at Kim Tian Road (near Tiong Bahru) in the early '70s. Together with his wife and relatives who worked in the shop, Mr Tam was able to kick-start the business and gradually began to roll in the dough, so to speak.
Today, Sin Tong Nam occupies a ground floor shop space at Blk 89, Zion Road (a 3-room HDB residential block). Traces of the old Kim Tian shop, which it left 8 years ago are all gone due yet again to urban redevelopment, but memories of its long history are deeply entrenched in the pastries and mooncakes they produce year after year. In fact, the Sin Tong Nam name commands a certain level of reputation among old timers in the industry, especially among Chinatown circles and the generation of our parents and grandparent. You could even call it a 'Lao Zi Hao' (old brand name).
Loyal workers and old timers
Also, the lives of many working at Sin Tong Nam are interwoven with the history of the shop. Apart from his wife, Mrs Tam, who now pops in only when the shop is shorthanded, three of Mr Tam's children, all in their thirties now, have been helping out in the shop for years. Eldest son, Wing Onn gave up a career in the corporate world to take over the daily operations of the family business. Another son, Wing Fei is involved in production, while youngest daughter, Jenn takes care of the frontline sales. Nevertheless, Old Mr Tam still keeps his hands full every day and is very much in the thick of the action. After his morning yum-cha (tea session) with old friends, he'll be off to work, either to the shop or to talk shop and strengthen ties with suppliers, distributors, etc.
Other workers comprising close relatives are also employed. Interestingly, a sister-in-law of Mr Tam is a true-blue long service worker, who joined ever since it started, has never worked anywhere else except in Sin Tong Nam. Joked Wing Fei about this, "We can't leave out Auntie if we were to talk about Sin Tong Nam!"
As for customers, most are regulars and longstanding patrons. During the heydays at Kim Tian, customers would wait for hours in line to get hold of their boxes of mooncakes. Queues would snake all the way around the block of shop houses, often to the chagrin of neighbouring shop owners. Even when customers were told that everything was sold out for the time being, they would still insist on waiting in line till the next batch of piping hot stuff was baked and ready to be dished out to them, fearing that if they were to return later, they would be disappointed yet again. Thus, shop attendants often had to tell customers not to close the boxes and remember to air the cakes to allow them to cool, otherwise, they will turn bad.
Today, those who have followed the shop to its new location still come back year after year. Many swear by the lovely mooncakes, claiming that they're better than any others they've tasted, even other more reputable brands. Some place orders for hundreds of boxes to be sent as gifts to their business associates or family members (sometimes overseas). Once in a while, you may even find media artistes stepping in to make a purchase. Then, there are also those who were not aware that the shop had shifted away from Kim Tian and somehow chanced upon it one day, were always happy that they have managed to find it again. Wing Onn recalls, "There was a man who came recently. He was so excited that he found us again after these 6 years. Despite all the relocation notices we published in the papers and put up on site plus the cards we sent out, some of our old customers just missed them. This man even thought we were no longer in business! It was almost like a happy reunion after a long separation!"
Big Business during Mid-Autumn
The dawn of the eight lunar month each year always marks the start of a hectic season for all in Sin Tong Nam. Preparation for the mooncake onslaught begins almost 2 month in advance- with the cooking of the lotus paste (which requires a long cooking process, often throughout the night), of course following a time-honoured secret recipe. The paste, perfected by Old Mr Tam, has undergone vigorous quality checks by the relevant authorities and had been given a stamp of approval by them.
Naturally, we can see that Old Mr Tam is a stickler for quality. He firmly believes that the success of his mooncakes lie in its quality.Forget the fancy frills and ingredients.Traditional baked double egg yolk lotus paste mooncakes are the hottest sellers here. What his customers like is the simple yet solid fare, of which Sin Tong Nam maintains to a high standard year in and year out. As a result, people from all walks of lives, professionals like doctors, lawyers, businessmen; taxi drivers; office workers, etc all flock to the shop. And the list grows steadily through word of mouth.
Just for the record, imagine having to fill a few hundred metal drums with lotus paste, tens of thousands of salted eggs, countless paper boxes and a beefed up manpower strength of 20 workers (including at least 6 salespeople occupying a cramped space), just to handle the crowd.
For some years now, part of the mooncake output is also distributed for sale in Chinatown. Look out for the colourful red boxes on display and street hawkers luring customers to buy. But the heat of the action is still at the main shop itself.
So, this year, if you're looking for some authentic traditional mooncakes, why not head down to Sin Tong Nam? Savour a variety of more than 20 different types of mooncakes, including the well-loved lotus paste with yolk ($20 for a box of 4 double egg yolk); red bean ($14 for a box of 4); and assorted seeds ($17.60 for a box of 4). There are also the popular mini snow skin mooncakes. You'll be happy to find the prices much more affordable than others in the market and that they've kept it the same for years (yes, no price increase...). Just follow the drumming tick-tock, tick-tock sound of the wooden mooncake moulds knocking against the tables. This, you'll never get to hear or see when you purchase mooncakes from hotels or restaurants.
Really meaning full post by this korean!
Link to its original post: http://kr.blog.yahoo.com/huangsy88/912787.html?p=1&t=3
Such a pity it had such a long history, but gone so fast. well. my mother is really upset as well! what to do!
You can find it at Tiong Bahru Market (2nd sty). Just reopened.
ReplyDeleteConfirmed. Just visited the store at 02-76, Tiong Bahru Market.
ReplyDeletethanks alot for the address! much appreciated ! i too went to check it too! but price has gone up a notch and so has the qty.. gloom...
ReplyDeleteunfortunately, they are not making mooncakes this year. accoding to the lady boss, there are not enough staff but shes really thankful for all the support and she feels bad about letting down some of her customers:( AWWWW
ReplyDeleteYea I know right! They also said cuz the oven was too small to bake, and the head chef is already so old..but at least I'm so glad they are still selling the zi zai bing xD
ReplyDelete